Portfolio
Selected digital communications work across national campaigns, research translation, and analytics systems for mission-driven organizations. These projects highlight how I combine strategy, execution, and measurement to make complex work accessible, actionable, and effective across channels.
Led a content and UX restructure of a high-traffic web page serving multiple audiences, splitting it into two audience-specific pages and a new landing page to improve clarity, navigation, and access to resources.
What I did
- Digital strategy and messaging development
- Oversaw website build and content structure
- Paid and organic social strategy (LinkedIn)
- Partner toolkit creation and amplification
- Analytics setup, monitoring, and optimization
Results:
5.6% CR | 94k+ impressions | Inside Philanthropy award
Improved page UX and site layout to better serve two distinct target audiences, providing clearer conversion paths and user journeys.
What I did
- Audience analysis and content strategy refinement
- Information architecture redesign and page restructuring
- Created two audience-specific pages with tailored content and UX
- Developed a new landing page aligned with site navigation patterns
- Strengthened calls to action and cross-site navigation pathways
- Collaborated with stakeholders to align content with user and org goals
Results:
Clarified User Journeys | Stronger Conversion Pathways
Built analytics frameworks to support data-driven decision-making across multiple digital properties, emphasizing clarity, automation, and actionable insights.
- Standardized Reporting
- Reduced manual analysis
- Supported campaign optimization
Translated complex policy and research outputs into clear, engaging digital content across web, video, and social channels, with a focus on audience needs and distribution strategy.
- Research translation
- WordPress + responsive design
- Social engagement
Designed and launched an organization’s first newsletter program, developing content strategy, workflows, and automation to support audience engagement without paid promotion.
- 34% avg. open rate
- Lifecycle strategy
- Editorial systems