Digital communications leader specializing in web strategy, content systems, analytics, and accessibility.
About Me
- 7+ years in nonprofit digital communications
- Led national campaign with 5.6% conversion rate
- Built analytics systems used by leadership
- Grew social audience 300%
- Led org-wide accessibility improvements
My academic background is in international development and political science, but I quickly learned that even the best ideas only matter if they reach – and motivate – the right audiences. That realization led me to digital communications, where I focus on translating complex research and policy work into clear, accessible, and actionable content.
I’m a digital strategist with a broad range of experience across campaigns, web and content systems, analytics, and accessibility. I’m drawn to mission-driven organizations where strong digital strategy and infrastructure can directly support impact, improve decision-making, and help important work reach the people it’s meant for.
Experience
I most recently worked as a Senior Digital Communications Associate at a national democracy-focused foundation, where I led digital strategy and execution across web, content, analytics, and accessibility. The content I wrote and created lay at the intersection of research, program subject matter, and communications: translating complex topics into clear, usable content for public and practitioner audiences.
As the only in-house digital strategist, I built digital communications infrastructure from the ground up, including campaign websites, analytics frameworks, newsletters, and editorial workflows. I partnered closely with researchers, program staff, leadership, and external vendors to deliver campaigns and content that supported organizational goals, informed decision-making, and improved audience engagement across channels.
Core Focus Areas
Most of the projects I work on fall into one or more of the buckets below.
Web
& Content Systems
- Web strategy and site management (WordPress)
- Research and policy translation
- Campaign and landing-page development
- Content structure, UX, and governance
Analytics
& Measurement
- Measurement frameworks and KPI definition
- GA4 implementation and event strategy
- Looker Studio dashboards and reporting
- SEO and Generative Engine Optimization (GEO)
Accessibility
& Digital Operations
- Accessibility strategy and standards (WCAG)
- Inclusive content and media practices
- Vendor management and cross-functional collaboration
- Sustainable digital workflows