Portfolio
Selected digital communications work across national campaigns, research translation, and analytics systems for mission-driven organizations. These projects highlight how I combine strategy, execution, and measurement to make complex work accessible, actionable, and effective across channels.
All by April - National Digital Campaign
Led end-to-end digital communications strategy for a national campaign encouraging funders to commit election funding earlier in the year. The work spanned campaign positioning, website development, paid and organic social, partner toolkits, and performance measurement.
What I did
- Digital strategy and messaging development
- Oversaw website build and content structure
- Paid and organic social strategy (LinkedIn)
- Partner toolkit creation and amplification
- Analytics setup, monitoring, and optimization
Results:
5.6% conversion rate | 94k+ impressions | Inside Philanthropy award
Analytics and Reports
Built scalable analytics frameworks to support campaigns, content strategy, and executive decision-making across multiple digital properties, with an emphasis on clarity, automation, and actionable insights.
- Standardized Reporting
- Reduced manual analysis
- Supported campaign optimization
Content for Research
Translated complex policy and research outputs into clear, engaging digital content across web, video, and social channels, with a focus on audience needs and distribution strategy.
- Research translation
- WordPress + responsive design
- Social engagement
Newsletter
Designed and launched an organization’s first newsletter program, developing content strategy, workflows, and automation to support audience engagement without paid promotion.
- 34% avg. open rate
- Lifecycle strategy
- Editorial systems